Google Adwords and Landing Pages
If you have found your Adwords prices increasing recently, check your landing pages, the pages on your website to which visitors are sent after clicking one of your adverts.To provide searchers with relevant advertising, Google recently changed its Adwords algorithm to check advertisers' landing pages. How many times have you clicked on an ad for a specific term, only to be sent to a page that has no mention of that term. This provides a bad experience for the searcher and a very poor ROI for the advertiser. Poor landing pages will now reduce your Quality Score, higher minimium bids and increase your cost per click.
So making sure your landing pages are relevant and effective is now even more crucial - effective landing pages will help convert more searchers into customers, and it will help reduce your average click charges for Adwords.
If you landing pages are costing you money, contact SearchPath today.
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