Make your ads compete on Google AdWords
If you run a Google AdWords campaign try this ...For every Ad Group you have always have at least two text ads running. Why? Well, every few days check which ad has the best click through rate and then when you think you have enough data, delete the worst performing ad and write a new one to replace it.
This allows your Ad Group to have a constant improvement mechanism for that all important "click through rate". This helps you in two ways, namely:
1. The more click throughs you get, the more eyeballs are looking at your website. Obviously, you want to make those eyeballs "targeted eyeballs" i.e. the ones you want ... but that is for another blog entry ...
2. Google will reward your great click through rate by making your related keywords and phrases cheaper. Google wants its visitors to find relevancy in all its results and with your (now!) constantly improving click through rate, you are doing just that.
Keep this cycle going throughout the life of your campaign and watch your return on investment improve.
Need further help? Contact SearchPath Internet Marketing.
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