Pay per click (PPC) advertising can help with crisis management
Consider this ...Word is out that your company (and brand!) are thinking of closing down your UK call centre and moving it all to India. In actual fact ... this could not be further from the truth.
So, what do you do?
Well ... you either do nothing (the bad press will go away by itself, won't it?) or if you choose to do something, you do all the usual crisis management PR things like issue press releases, put out some news feeds, place something on your website, etc.
Does this communicate with everyone? How about getting to the first page of all the search engines (which as we know are the eyes of the world) with your message? Does that sound like a good idea?
Basically, within an hour you can set up a pay per click (PPC) advertising campaign that will get in front of the eyeballs that are typing "xxx company job cuts" or "xxx company moving to india" into the search engines. Then you can direct them to a page that quickly and effectively prints the truth i.e. your side of the story.
Good idea? Contact SearchPath Internet Marketing for more of the same.
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