Google's Supplemental Results and Duplicate Content
An add on from our last article "Help I am in Google's supplemental results" here.All of this is theory I guess, but I also think that Google also distrusts your site, and puts some of its pages in the supplemental results, if you have duplicate content.
The duplicate content could be on other sites, but I think it's mainly to do with the content on the site itself i.e. your site and specifically the "snippets" that Google finds for the search phrase. "Snippets" are the 150 or so characters of text that appear on the search results, underneath the clickable link to your page. The "snippet" usually will contain the text around the first two occurrences of the searchers' search phrase.
If you have content on your site which appears on many different pages, then this could be the cause of the problem with your pages in Google's "second" index.
Basically, Google wants to provide good search results and part of that is making sure that each entry in the relevant search query is different from the rest. So, if you are using similar or identical content on your site (and this mainly occurs in the meta description) then Google might think that your pages are the same or most certainly it will find it difficult to display your entry as unique in the search results (i.e. the "snippets" will be the same). A full blog entry on this separate subject to come!
So, if you find some of your pages in Google's supplemental index, see if they have a duplicate content problem, it might just be the cause.
As always, if you need help contact SearchPath, we can do this check for you.
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