Making the most of your Google Adwords budget Part 2
Continuing yesterday's theme of making the most of your Adwords budget, today we're looking at Position Preference.When setting up your ads, Google will position your ad according to various factors such as click through rate and Quality Score (on Adwords, bidding the most doesn't necessarily get you to no. 1).
However, do you find your ads produce better results at position 3 or 4 rather than at no. 1 or no. 7? Now Google lets you set a Position Preference enabling you to specify where you want your ad shown, and will avoid showing it when ranked higher or lower. If your ad is ranked for a position higher than you've set, Google will automatically lower your bid to show your ad in your preferred position.
As with setting the timing of your ads, Position Preference helps you maximise the effectiveness of your Adwords budget.
Want to know more? Contact SearchPath Internet Marketing.
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