The Influence of Blogs
A recent Ipsos Mori poll has found that over 25m Europeans have changed their opinions of a company or product after reading a blog.It was found that over 50% would be persuaded by a blog to purchase a product, while 34% chose not to purchase after reading negative comments in a blog. The survey found that blogs are the second most trusted source of information of newspapers (this was a European-wide survey where trust in newspapers is far higher than in the UK!).
Does your website have a blog? Are you regularly communicating with your customers and targets? If not, contact SearchPath today.
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