Google's Supplemental Results and Your Site's Importance
Quick one ...If your site has lots of pages and has not been around for a long time, chances are, you will have quite a few pages in Google's Supplemental Results Index.
Basically, Google has a problem, it has to index every page it can on the web, but also essentially it is a database. What happens when you overload a database ... it breaks. Google has taken a logical view on its data problem and a while ago came up with the idea of a second index.
The Supplemental Results Index is a place where Google indexes all the pages, it feels, are a "nice to have". So, if your site is not the most important site on the web or it is new (and it has lots of pages) you may find most of your site in this index.
Basically, the Supplemental Results is not meant to be some sort or place for dead pages, but, to be show for any given search term you have to hope that there aren't many pages in the main index that are relevant (because they get shown first). A long shot ...
All in all, if you find yourself in this position you need some ethical search engine optimisation. Call us now - we can help you.
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