Match the best, then beat them
Quick tip ...If you are looking to beat your competition in the race to the top positions on Google, you could always do worse than see why they are doing so well.
Now, there are lots (and lots) of factors that make up the reasons for the search position for any given keyword or phrase. But, the most (and best) part of this is the incoming links a website has.
So, why not have a look at what links your competition has? Simply, type into to the Yahoo search engine "linkdomain:www.the_web_site_in_question.co.whatever" and have a look at what links they have.
This will give you all the information you need in order to establish what their link strategy is and how it has evolved.
Now ... the key is to incorporate the best from what they have and improve upon it ... the top positions can be yours too!
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