Why should search be ethical?
Why should search engine optimisation be ethical? Is search really so important to us that it should be beyond the odd piece of manipulation?Let's look at it this way. Do we value the things that make our lives easier? Well, sometimes. Do we rely on the people who maintain and produce those things? Yes, absolutely.
We may not always think about what a difference having, say, a dishwasher makes to our lives, but we are really glad that, Bosch, Zanussi, and their like, make them. Also, we are pretty glad that they make them well.
Paint a scenario where the dishwasher manufacturers were pretty rubbish. The concept was good i.e. a time saving device that washed dirty plates, etc., but the actual products, leaked, didn't get the dishes clean, etc. What would we do? We would, in the end not use dishwashers anymore.
Now, Bosch and alike would never let this happen. So why would Google let this happen to their search engine? A search engine's only product is its results. If they become worthless, we would not use them.
So, back to the question, why should search engine optimisation be ethical? Well two reasons really.
Firstly, wouldn't it be terrible without being able to use a search engine that saved you time and gave you information? Think about it. No Google. What would we do?
Secondly, if you are going to make a career out of becoming a search engine marketer or own an Internet marketing company, why would you want to destroy the very industry you are in?Think about it; you would have to be stupid.
Honestly, you can call us, at SearchPath, many things (and many people do), but we are not, stupid.
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