Google Adwords - Quality Score
Google is increasingly adding new features to help its advertisers. From yesterday, you can now view your Quality Score (Good, OK or Poor) for each of your phrases in Adwords along with you minimum bid value.Google's Quality Score is a measure of historical performance of a phrase, click through rate (CTR) and the quality of landing page.
The higher the Quality Score, the lower your min bid for your phrase to be active. Conversely if you have a poor Quality Score, you will have to bid a higher amount for your phrase advertising.
All this means that it is crucial to build a good CTR performance from the very beginning of an Adwords campaign. This can be achieved in several ways - bid for the top positions in the first 2 ways to give you max exposure and CTR (you can then scale back later), organise phrases into tightly related Adgroups with corresponding relevant ads, direct visitors to relevant landing pages (ie if they clicked on 'brown shoes' make sure they can see 'brown shoes' on the page you send them to!) etc.
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