Search Engine Strategies Conference
This week we attended to the Search Engine Strategies Conference in London, a chance to catch up with new developments in search and social media. It's a great opportunity to hear new ideas and to meet and hear from some of the leading experts.
One of the highlights of the conference was the keynote address by Matt Cutts, one of the leading software engineers at Google. Matt's Blog (http://www.mattcutts.com/blog/) is a must-read for anyone in search marketing and it was great to finally meet him and hear his thoughts on future developments at Google and search in general.(Above is Matt Cutts pictured with one of the SearchPath team, Scott Willsher.)
According to Matt Cutts, Google emphasis in its search results, is what is good for the visitor ie is a site giving the visitor the most relevant information and a good experience.
Going forward the 2 big changes he sees for Google search is personalisation and localisation. To some degree, Google already offers personal searches - searchers in the US see different results from those in France. Taking it a step further, for anyone with a Google account, your search results may already be personalised dependent on your profile and search history.
We'll have more from the conference next week, looking at social search, blog syndication, news & PR SEO, Google Analytics and more.
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