AdWords Preferred Cost Bidding
Google have added yet another pricing option for PPC advertisers on AdWords. The new "preferred cost bidding option" will allow advertisers to set an average cost which they are willing to pay for each click received.This new bidding option should work to stabilise campaign spending and give advertisers more control over how much they pay for clicks. This new option is enabled at campaign level with a default value, which every keyword adopts. Not enabling this new feature will leave existing campaign cost settings unchanged.
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