Google Website Optimiser Launched
The Google Website Optimiser tool has now been made available to all AdWords advertisers, enabling the testing of landing page content, with the addition of just a small piece of JavaScript to advertiser’s web pages. An array of different images, buy buttons, as well as entire colour schemes can be tested, to see which combination promotes the most conversions.The tool can also be tied in with Google Analytics to enable advertisers to view more in-depth data on website user behaviour, once they have clicked the AdWords advert.
To make the most from this new tool, and your Pay Per Click campaign(s) in general, give SearchPath a call today.
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