Internet Marketing & ROI
I thought I'd just share some interesting stats from a recent report (E-Consultancy: UK Search Engine Marketing Report 2007).For those actually tracking their ROI (more about the % actually tracking later!), in Paid Search 50% are seeing returns >300%, and 22% are getting returns >500%.
For SEO, those figures are even higher. 68% are seeing return >300% and 40% are getting over 500%.
Without a doubt these are great returns and should be encouraging to anyone considering implementing an Internet marketing campaign.
Now back to ROI tracking. Far more people are not tracking ROI than those that are - up to 64% for SEO. With the advent of Google Analytics, it is no relatively straight-forward to measure & analyse your ROI - without it, how can you measure an campaign's performance?
For more information about analytics, give SearchPath a call on 01285 643 496 or see our Web Analytics page.
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