Search Marketing - industry growth and issues
A few more interesting stats from E-Consultancy's UK Search Engine Marketing Report 2007.- 61% of search marketing budget is spent on paid search and 33% is spent on SEO.
- 56% of respondents said their companies spend more than £10,000 annually on paid search. 25% spend more than £100,000 annually.
- 65% of companies will be increasing both their paid search and SEO budgets this year.
Search Marketing is clearly of growing importance for companies and is taking an increasing share of marketing budgets. However, many companies are still trying to implement Search Marketing cmapaigns in-house and are struggling. The biggest issues they reported are lack of internal resources, lack of know-how and difficulty of implementation.
If you find yourself in this situation, give us a call - we can help!
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