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Thursday, April 26, 2007

Want a really good link?

As we know, links into your site are the most important thing in optimising your place in the search engine results.

This tip for a link may not be contextual i.e. your link may not be in an area that is devoted to your subject matter, but it is relevant for your visitors and will be trusted by Google.

So, why not contact your old school, college or university and tell them what you are doing now. If you are still in the area where you were educated, this is especially relevant because it may provide the conduit for someone to get in touch with you who could become a business contact.

Google holds education based websites in high regard, so if your company gets a link from your profile on your old schools page, then this is a good vote for your site. This is another way for Google to build its trust in you and your website.

Lastly, as with any link building the benefits are only there if you go about your link building in an ethical way. There is nothing wrong with telling your old school what you have been up to and then providing them with a profile of you and your company. Your old school will only put you on their site if you are doing something of worth and something that is genuine and beneficial. That is exactly why these types of websites are such a trusted source for search engines.

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