Web analytics - maximising your ROI
Do you know how visitors are using your site? Do you know which campaign converts visitors best? If you and your company want to get the best results from your website, you need Web Analytics.A good Web Analytics package will tell you everything you want to know about how your visitors found you and how they interact with your site. This then enables you to focus your marketing resources on campaigns and initiatives that deliver the best ROI, and improve your site to convert more visitors.
We're great fans of Google Analytics - it's free, easy to install, easy to use, integrated with AdWords and gives comprehensive, actionable information.
Analytics is the part of the SearchPath solution that ties everything together - SEO & PPC in that we can see which PPC provider, campaign or keyword is most effective, which SEO phrases are working; it gives us actionable information which we can use to tweak and test web pages to optimise their effectiveness; crucially it helps us to help you maximise your website's ROI.
For more information on Web Analytics, call SearchPath on 01285 643 496.
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