The Title Tag
As we know search engines have placed the utmost importance on the quality of links you have into your site. These and their associated anchor tag have become the most crucial element in optimising you web presence to rank well for certain phrases in search engines results.However, of equal importance is an element that is completely under your control, and a lot less difficult to effect, namely, the title tag.
If you are unaware, this is the tag that controls the words at the top of your browser (in the blue strip at the top in Internet Explorer). The title tag also controls the text that shows up as the clickable link in the search engines results for that page.
Here are some things to remember about the title tag:
1. Always have one
2. Include your keywords
3. Make it clickable
4. Make it relevant to the page
5. Google let's you use 70 characters but only use the bare minimum because the importance is weighted
6. Use different title tags for each of your pages
One of the key factors in search engines optimisation is still under your direct control... use it wisely.
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