Why Pay Per Click?
Clients often ask what benefits PPC brings to the table, when used to compliment a company’s natural search engine rankings and we underline the following:
1. Advertisers can appear on page 1 of search results, where natural search returns the company’s website several pages into keyword results.
2. Easier to promote a niche, or limited time only, product or service. Eg Christmas promotions or summer sales where search results would not pickup your changes soon enough.
3. With PPC, you are better able to target actual buyers – many people clicking natural results are browsing or researching rather than buyers.
4. Easier to be found for many more terms than it is possible to optimise on.
5. PPC gives far more control and flexibility.
6. Extends a website’s reach where natural text does not appear. Some relevant terms, such as “skilled” will probably appear naturally on a builder’s website where perhaps “confidence” might not.
7. Promote new products or services, which have not yet had time to establish naturally. PPC gives almost instant results, which natural search cannot offer.
It is clear that PPC, along with Search Engine Optimisation (SEO) efforts can have a positive effect on the amount of traffic a website receives and the increased number of conversions that come with it.
If you are considering or already have a Pay Per Click campaign give SearchPath a call for FREE advice and a management quote.
0 Comments:
Post a Comment
Links to this post:
Create a Link