New Impression Share Reporting in Google AdWords
Google has recently released a new impression share reporting measure to help identify lost sales.
Impression share reporting lets you track how often your ads are being displayed compared to how often they could be displayed if you had a maximum ad quality score and a maxed out budget.
The report includes:
Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the market you were targeting.
Lost IS (Rank): The percentage of impressions lost due to low Ad Rank (cost-per-click bid x Quality Score).
Lost IS (Budget): The percentage of impressions lost due to budget constraints.
The new report is designed to let you know if you're missing out on potential sales by not having your ads show often enough. Sometimes ads which you thought were being displayed every time someone typed in the keywords you're bidding on turn out to be displayed infrequently, generally due to a low ad quality score.
If you want to know more, give us a call.
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