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Saturday, August 18, 2007

Who NOT to choose as your Internet marketing partner

We are not in any way about to get on our high horse here; being pious is not our style... However, we think we should communicate some things that are important on this subject and we will probably put together some blog posts that will end up as a guide to who NOT to choose as your Internet marketing partner.

Firstly, the most important choice you will make in this area is who is going to help you with SEO. The damage a bad SEO implementation can do is sometimes difficult to recover from.

So, first tip...

*** It is better to do nothing than bad SEO stuff ***

OK, I know it wasn't that eloquent but the point is that you may as well save your money and keep your website the way it is rather than let someone keyword stuff it to breaking point and create rubbish or bought (or both) links.

The one exception to the above rule is if you are looking for short term results i.e. less than three months or so. Before Google algorithm sorts you out you may get a bounce in rankings, however, this will not be long term.

If you are committed to your company and website for the long term, make sure you don't take short term decisions with your SEO approach or who you get to do it.

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