The META keyword tag
We still get lots of question about this META tag and what value it still has. Well... most of the top search engines now totally disregard the tag and have done so for a good while. Why? Well just like e-mail used to be a nice thing, so did the keyword META tag (many year ago now though) and then along came SPAM and like a shot something that had its uses is not either not worth using anymore or just a lot more annoying.Basically, people would just spam the tag with long lists of, mainly, the same words to try to get listed for that term. It didn't really matter if the pages were good or really that relevant so search engines decided, understandably to be a little bit smarter.
So should you still use it? Well we do (old habits die hard)... There are still some search engines who look at it (albeit partially), so our advice is still use it but don't spend too much time on it.
There have also been lots of questions over the years about what format to use. Well we mainly go for...
meta name="Keywords" content="internet marketing, web marketing, search engine optimisation"
i.e. self closing tags with the keyphrases (not words) separated by a space and comma.
It is also a good ways of keeping tabs on the actual keyphrases you are using on the page both direct and long tail.
So, in essence, still use the META keyword tag but don't spend too long over it and don't abuse (even if it is just for old times sake!).
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