Google and Sub Domains
Until recently, Google has been treating subdomains of sites as virtually independent websites (ebay has been a master at dominating rankings with subdomains). In the past, Google's policy was to show a maximum of only two results from each subdomain of a domain name. By using multiple subdomains, it was possible to control a vast majority of the first page of search results.Google has now lessened the ability for subdomains to rank separately for keywords and take up more positions in the SERPS for any one company. However, they have not and will not do this for brand related searches. If someone searches for your company name or brand, they're still likely to see your various subdomains.
This is all good for those looking to get good search positions - fewer positions will not be taken up by multiple listings from the same site.
From a branding persepctive, you should still be using subdomains for brand protection and marketing. If you need advice on this, call SearchPath on 01285 643496.
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