Changes to Google AdWords' URL Policy
Google is preparing to crack down on advertisers who use AdWords ads to re-direct visitors to another website.From April 1st, the domain displayed in the AdWords ad must be the same domain as the one the customer lands on after they click the ad. You will no longer be allowed to use redirection to move people to a different website. People abusing this rule will have their ads suspended.
For instance, if your display URL is website.com, you can't then send visitors to website.co.uk.
Sub domains are still ok, so long as the visitors end up at the same root domain. eg keyword.website.com. Visitors can be sent to website.com, but again not website.co.uk or keyword.website.co.uk.







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