Google Adwords Adding Page Loading Time to Quality Score
Google is about to add 'page loading time' as a factor in calculating PPC Quality Scores.Load time is the amount of time it takes for a user to see the landing page after clicking an ad.
Quality Score is important as a lower Quality Score means you could pay higher click charges and vice cersa.
See Inside Adwords for more information.
Google is making this change to improve the 'user experience' - people don't want to wait for slow website pages to load, so Google will penalise site owners for this with higher click charges.
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