Directories and SEO
A traditional staple in the link builder’s armoury since the early days of the web, directories have decreased in importance in recent years due to their overuse and the ease to which links can be gained from them. Despite this, there still is some good SEO value to be obtained from submitting to them. The two essential directories that every link builder or website owner need to submit their site to are DMOZ (The Open Directory Project) and the Yahoo Directory.There are a few reasons for this: they are human edited, meaning they are valued more highly by the search engines than your common-or-garden directory that has no criteria for entry. Both DMOZ and the Yahoo Directory have been going since the very early days of the web so have added respect from the search engines for that. Google feeds its own directory results from DMOZ indicating that it values it highly.The Yahoo directory charges for submission ($299), which the lower grade spammy sites are not likely to pay. Because of this, the quality of sites in the Yahoo Directory is generally higher than the average free directory. Thus the search engines value the Yahoo Directory highly. The paid/human edited principle can be applied to other good quality paid directories such as Gimpsy and Best of the Web.
The only other directories worth looking out for are the ones specific to your sector or vertical. Finding such directories is easy - just type your keyword(s) and "directory" into a search engine. Simple!
At SearchPath we specialise in researching and submitting to all the best general and vertical directories. Contact us on 01285 643496 for more details.
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