Companies moving their online spend from SEO to PPC
As a sign of the recent shift in perception of Internet Marketing as a fringe activity to a central aspect of the marketing mix, the Times Online site has recently focused an article on this fast growing industry. The article, which can be seen here, is a good brief introduction to the industry we specialise in.One of the interesting things it talks about is the way that the balance of budget spend, normally growing in favour of PPC advertising, is now starting to swing towards organic SEO. The Times article cites data from specialist online site e-Consultancy, which has released figures that say that spending on SEO rose by 68% to £250m in the UK last year, compared with a 56% rise in pay-per-click spending to £1.97 billion.
Many companies with an online prescence are finding that, in the long run, focusing energies on improving their site's organic search engine ranking offers a better ROI than PPC spend. We at Searchpath often recommend that a combination of the two, that captures the benefits of both spheres, is the best approach. Give us a call to find out how this two pronged approach can work for you.
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