Google AdWords Minimum Bid
New clients often express concern over the minimum bid that Google AdWords has applied to some of their keywords. As you may already know, Google’s search engine ranking and AdWords pricing algorithms are based around the relevancy of websites to searchers.
As a result, we usually formulate a 4 part plan to combat any relevancy issues that may be encouraging Google to apply higher minimum bids to keywords.
1. Keep Ad Groups tightly themed – If keywords do not directly relate to each other separate them into multiple Ad Groups.
2. Put keywords in the ads – Where possible include what people have searched within the ads you present to them. However, make this as natural as possible and ensure the ad makes sense.
3. Use the keywords on the landing page – If the Google AdWords bot can see the keywords in the H tags and body of the landing page it is likely to view you as more relevant.
4. Account history – Have you previously used similar keywords that have achieved very low click through rates? If so it may be worth opening a new Google AdWords account for the problem keywords as account history can have a negative influence.
Applying these 4 principles to keywords with high minimum bids should help to push the required amount down.
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