What is a natural listing worth?
A recent study has shown that 60.5% of search engine users select a natural (organic) listing over paid results. For Google searchers, this figure rose to 72.3% choosing a natural listing as the most relevant search result.This bears out previous research that natural listings are clicked far more than paid, and hence the importance of ensuring that your site is 'optimised' to gain good visibility in the natural listings.
Furthermore, anohher study showed that 60-70% of users trust organic results, while just 30-340% of users trust paid results. Natural listing are therefore giving you more traffic and more trust.
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