Google updates SEO guidance pages
Google has altered the Webmaster Help Section on what to look for in an SEO, putting more emphasis on the positive aspects of what SEOs do. You can see it here. The page now talks about how SEOs can help with such tasks as keyword research, content/structure development and technical advice.Previously the Webmaster Help SEO section emphasised all the nasty tricks that SEOs employ in an attempt to game search engines or business owners. Such advice cannot have helped the perception of SEO's by many people who read the page. What sometimes happened was ethical web companies (such as SearchPath) got tarnished with the same brush as the black-hat spammers.
The Google Webmaster blog put it thus:
"Previously, the article had focused on warning people about common SEO scams to look out for, but didn't mention many of the valuable services that a helpful SEO can provide."
Hopefully these changes will redress the balance a bit, and show a more balanced view of SEOs to Google's users.
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