Google Updates PPC Quality Score
Google gices a Quality Score to each keyword or phrase that you have setup in your PPC campaigns. Factors included in Quality Score including landing page quality and load times.Google has today announced some improvements to its quality scores:
- Quality Score will now be calculated at the time of each search query
- Keywords will no longer be 'inactive for search'
- Minimum bids will now be replaced with a 'first page bid' indication
First page bids will be based on the exact match version of the keyword, the ad's Quality Score, and current advertiser competition on that keyword.
According to Google, "these changes will mean that AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they're relevant and less likely to show when they're not. This means that Google users are apt to see better ads while you, as an advertiser, should receive leads which are more highly qualified." For example, Quality Score will now take location based information into account, so a phrase that performs better in one location than another, will have a higher Quality Score for the better performing location.
0 Comments:
Post a Comment
Links to this post:
Create a Link