Duplicate Content Penalties - Google's View
There is always lots of debate in SEO circles as to what constitutes duplicate content and what penalties Google doles out to those infringing its guidelines.If you've not come across duplicate content issues before, essentially Google is looking to display the most informative, original content in response to web searches - why would it want to display a search page full of the same content? Therefore, what is the point of displaying the same content on multiple sites - Google will only show one of these pages in its search results.
Now the issue is, does Google penalise sites for duplicate content? According to this Google blog on duplicate content, no, at least not in the way most people imagine.
In summary, if you're doing something to try to fool the search engines - scraping content from other sites, multiple sites with same content etc - there is a penalty. But if you have a site that have multiple URLs pointing to the same content, you won't be 'penalised'. Many E-Commerce Systems will create duplicate URLs when listing products, displaying one URLs for black shoes, another for blue, another for red etc. Google understands this & will not penalise your site.
Instead Google will try to show what it thinks is the 'best' URL to represent the various URLs it has found.
In Google's words: "Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results." So there you have it - unless you're doing something that is deceptive, you will not be penalised.
0 Comments:
Post a Comment
Links to this post:
Create a Link