Google Provides Proof of Search Branding Value
Google has just released it's first piece of research to prove search can have an impact on branding. The report shows that being at the top of organic listings raised purchase consideration of a brand by 4%.It also found that exposure to a listing in the top paid position with no corresponding organic listing, increasedpurchase consideraiton by 20%. Being at the top of both organic and paid listings raised purchase consideration by 22%.
The report claims to show the same increase in purchase consideratin across all markets - FMCG, retail, techonology etc.
These findings give the most clear picture so far of how consumers buy online and show the power of search.
Now there's no excuse for not marketing online! Give SearchPath a call now and power up your business!
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