Google Web Browser Released
Last week Google made a significant step towards dominating the internet with the release of its long awaited browser, Chrome. The browser was announced (a day early by accident, as it happens) with typical Google idiosyncratic style - with a comic strip. This can be seen here.So why a Google browser? Well, on the official Google blog, Google stated that the reason for the release of Chrome was "...because we believe we can add value for users and, at the same time, help drive innovation on the web." This may be true, but they neglected to mention the other major reason behind the release of Google's new product: profit.
By releasing a browser Google are staking a claim into the one area of the internet dominated by Microsoft and not Google, and one that is a vital battleground in the scramble for the web space and dollar. The browser is the access point (and therefore a sort of gatekeeper) to the web, so who controls it wields a lot of power.
Further to control of the internet, many commentators see the web browser as the future hub of all personal computing, not just the internet. They see the future as a movement away from the PC based applications (such as Word and Excel) toward so-called "cloud computing"(such as web-based word processing program Google Docs) where all the data and program is hosted on a web server, and to access it users just use a simple web browser.
So what does Google chrome mean for SME's? Well, for starters any new website or web development work done will have to be tested in Google Chrome to ensure compliance.
Although Chrome is unlikely to make a massive in Microsoft's Internet Explorer's market share any time soon, it would be good to keep an eye on Chrome's market share to ensure that your staff have the most advanced, fastest and popular browser to aid productivity.
We'll keep you updated with the latest on this important venture by the biggest force on the web.
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