Finding Links to Non-Existent Pages
Google has just released a new function in Webmaster Tools that enables site owners to see where other sites are linking to non-existent pages on their website.Links to your site from other websites are a crucial part of getting your site found on Google through search engine optimisation. However, a link to a non-existent page on your site is pretty worthless in Google's view, and users following a link to a non-existent page will get a bad experience. This is where Google's new tool comes in.
By analysing links to non-existent pages, you can contact site owners to ask them to redirect their link to another page on the site. When the other site fixes their link, their visitors find your site directly, and all search engines can follow those links and give you credit for them.
Converting 404 links to links to the right pages converts poor links to something useful for a user and it should help your search ranking.
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