Marketing in a Recession
Many companies have regarded marketing as almost unnecessary during the good times as orders have just flowed in. However, with a recession looming, finding and winning new business is set to get an awful lot more difficult. So, should companies be spending money on marketing?Often the first thing to be slashed in a downturn is the marketing budget. However, for many companies, doing nothing is not an option and in taking a longer term view, can emerge stronger from any downturn by focusing their efforts on intelligent, cost-effective marketing.
A downturn can also highlight how complacent an agency has become and presents opportunities for pro-active and efficient agencies such as SearchPath. We're also beginning to see more enquiries from London-based companies looking to move away from paying the high London-agency rates.
Since the last UK recession, we've seen the advent of the Internet and online marketing. Its flexiblity and transparency should give it the edge over any other, more expensive form of marketing and PR in these times and we recommend that our clients increase their focus on their search marketing - both Pay Per Click and Search Engine Opimisaiton - and ensure they're in the best possible position to benefit when the economy recovers.
For more information about how you can best position your company and its marketing for the downturn, please call Rob Caston on 01285 643 496 or email found@searchpath.co.uk.
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