Consumer spend continues to move to online
The reality of the global credit crunch hit home last week with much loved retailer Woolworths and also MFI calling in the administrators. Although these events are signs that consumers have less to spend on the high street and are tightening their belts, it also signals a wider trend, in my opinion, that is happening in retail - that trade is moving from the high street to online.The statistics seems to bear this out - according to the latest Nielsen Global Online Survey on Internet shopping habits, more than half of global internet users have made at least one purchase online in the past month. In the UK alone, 97 percent of those who have Internet access have used it to shop online. The UK market for online shopping has increased by 40% in the last two years.
The high street, as we have seen, is showing signs of decline. It seems consumers are choosing to stay at home and shop from the comfort of their homes rather than brave the crowds and cold in the British high street.
What this means for your business, of course, is that you need to have a focused SEM strategy in place to take advantage of this migration to web shopping. From the very start of the process, with keyword research, through to content creation, analytics and PPC, businesses need to have a grasp of the online environment, and also an SEO firm that can carry a web strategy through and produce results. At SearchPath we do this successfully for a range of clients; give us a call and see what we can do for you.
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