Google Adwords Quality Score Updated Again
Google has been updating the Adwords Quality Score algorithm again with two major changes.Click through rate has always played a large part in the calculation of Quality Score. Ads getting a lot of clicks appeal to users and are therefore assumed to be of high quality. However, ads at the top of the page will always be clicked more than those lower down, so how can Google account for this? Well, it has recetnly started to normalise CTR data, enabling it to calculate a Quality Score regardless of an Ad's position. Supposedly this will help higher quality ads to reach higher positions.
The second change is in how Google decides which ads are placed in the yellow area above the natural search results. Being in this position requires a very high Quality Score and can be expensive in terms of CPC. Google has now made it easier to reach this position. Previously, there was a min quality threshold - if the ad with the highest rank didn't meet the threshold, then no ads appeared in the top spot. Now however, if ads in lower positions do meet the quality threshold, they will jump over the higher positioned ads with lower quality scores, possibly giving maximum exposure at a low cost.
There's now even more incentive to work on the quality of those ads!
0 Comments:
Post a Comment
Links to this post:
Create a Link