Google Launches SearchWiki
Google has launch a SearchWiki, enabling people with a Google account to customise their search results, including moving results up & down, deleting unwanted listings, addding new ones and attaching comments to listings.
From an SEO perspective, this throws up a number of issues - for one, it extends the whole concept of personalised search which started with people being shown search results based on their click history. No users of the SearchWiki could be seeing radically different results.
Can the SearchWiki be used for SEO purposes? You can't directly influence search results, but since you need a Google account to store your modified results, Google will have access to an awful lot of modified search result data whihc it could factor into its search results. eg if lots of people are promoting a specific listing, it's likely to conclude that that listing is popular and important, and therefore improve its search ranking and vice versa. Beware though that Google will be monitoring unusual click patterns, so don't try to manupulate the results!
One point to highlight about the SearchWiki is that people can leave public comments about a site on the Wiki raising all sorts of concerns about reputation management. Google not only shows the comment, but also the keyword search that brought up that listing. These comments are not visible in the regular search yet, but they are visible from a link at the bottom of the SearchWiki. For an exmaple, log into Google and search on Walmart Canada - then click 'see all noted for this SearchWiki - this is what you'll see!
From an SEO perspective, this throws up a number of issues - for one, it extends the whole concept of personalised search which started with people being shown search results based on their click history. No users of the SearchWiki could be seeing radically different results.
Can the SearchWiki be used for SEO purposes? You can't directly influence search results, but since you need a Google account to store your modified results, Google will have access to an awful lot of modified search result data whihc it could factor into its search results. eg if lots of people are promoting a specific listing, it's likely to conclude that that listing is popular and important, and therefore improve its search ranking and vice versa. Beware though that Google will be monitoring unusual click patterns, so don't try to manupulate the results!
One point to highlight about the SearchWiki is that people can leave public comments about a site on the Wiki raising all sorts of concerns about reputation management. Google not only shows the comment, but also the keyword search that brought up that listing. These comments are not visible in the regular search yet, but they are visible from a link at the bottom of the SearchWiki. For an exmaple, log into Google and search on Walmart Canada - then click 'see all noted for this SearchWiki - this is what you'll see!
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