Mobile internet market share reaches 20%
Nielsen recently released some usage data that suggests that not only is mobile internet usage growing at a faster rate than the humble PC, put also that mobile internet usage makes up 20% of the overall number of internet users. This number may at first glance seem quite high, but if you consider the popularity of the iphone (which has 3G connectivity and full web browsing) as well as a multitude of other internet ready smart phones that are hitting the market either now or soon, then the number seems more believable.The old perception of mobile internet - slow, WAP-enabled, a tiny screen, a limited number of sites - is rapidly being replaced with the fast, big screen, 3G, big number of options version that seems to be revolutionising how and where UK surfers use the internet, if this Nielsen data is to be believed. With Nielsen being the respected data provider that it is, it would seem wise to take these stats at face value.
Comments made a while back by Eric Schmidt, CEO of Google, suggest that he believes the onward march of the mobile internet will continue at the current rapid pace - he was quoted as saying that ..."most of Google's revenues will come from mobile advertising in a few years."
There are now more than 7 million mobile internet users in the UK according to Nielsen. That compares with more than 40 million in the US.
In terms of growth, mobile seems to be way ahead of PC's: From Q2 to Q3 2008, the number of Britons using mobile Internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based Internet (34.3 to 35.3 million Britons).
So its clear that the mobile internet is growing at a rapid pace and firms need to have a mobile friendly site available, or they may be left behind in the race for the internet.
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