SMO guide part 2 - Delicious
Delicious is probably the most popular and well-known of a breed of social sites known as Social Bookmarking sites.Delicious is basically an online bookmarking service with other features attached. It allows you to store your bookmarks in the “cloud”, which means you can access them from any computer, not just your own. The site allows to you share your bookmarks with other users, and likewise, you can view other people’s bookmarks.
One of the first things you should do when signing up for Delicious is to bookmark your own site or sites. Ideally you should get your team or even whole company to do this, as the more users that bookmark a site, the more likely it is that it will rank in the “most popular” page on Delicious, where the sites receiving the most bookmark tags are shown. This most popular list is the prime piece of real estate on the site, as it gets the most traffic and therefore referrals to other sites.
Bear in mind, however, that it can be very difficult to get onto the most popular page as the site at the top of the list (at the time of writing) had 500 tags. This would be beyond the stretch of most companies to get that many employees to tag their sites. This is probably best as asking that many employees to tag your site could be seen as spamming the system, which thrives on being a genuine reflection of user's tastes. As a marketer you have to make a decision between marketing and promoting your site on one hand, and damaging the web through overkill and spam. Its up to each person to constantly review the ethos of what they are doing to make sure they are not majorly going against the “spirit” of the web.
It is possible for all new sites to be seen in the “recent bookmarks” section of the site. This displays all the sites that have been bookmarked recently on the site, and gives exposure for sites that might not make it to the popular page.
Like YouTube, there are no direct “do follow” links (ones that pass PageRank from one site to another) to be found on Delicious. However, having your site(s) bookmarked and tagged (under a topic) on the site makes it more likely that a Delicious user would see your site and click on a link to go to the site, providing you with traffic and branding value.
The next part of this SMO guide can be found on this blog next week.
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