SMO guide part 4 - Yahoo Answers
Perhaps one of the lesser know social sites, Yahoo Answers is a socially based question and answer service. Users sign up, log in, and pose questions on just about every topic imaginable, from aadvarks to Zen Buddhism, and other users attempt to answer them. People who answer questions well then get points, which boosts their score on the site.The main marketing benefit to be gained from this site is from the link that the site permits you to leave at the end of your answer. Despite being “no-followed”, these links can provide traffic and branding for your company. It’s crucial to avoid spamming Yahoo Answers, however, for example by talking about your firm in every answer you give. The site has a real genuine community feel to it, and does not respond kindly to people bombarding them with advertising messages, in what is attempted to be a largely commercial-free zone.
The best technique, in my opinion, is to become an authority in answering questions in your field. So if your business is a travel company, start answering questions that you can help with in the travel section of the site. Start developing a presence on the site; aim to have a good number of “best answers” under your belt by the first few weeks. By all means, leave your website details, but do it occasionally, and only if it is strictly relevant.
The important part of the site in Yahoo Answers is building trust with the regular users of the site, and establishing yourself as an authority on the subject you are knowledgeable. Once you start to do this, people will notice and take more notice when you do leave a link for people to follow.
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