Companies Increase Search Budgets for Measurable ROI
Interesting figures from a recent industry survey...it found that companies are increasing their search budgets, as they look for measurable and transparent ROI in this difficult economic climate.The annual UK Search Marketing Benchmark Report found that more than half of companies intend to increase the natural search budgets this year.
Google dominated companies' use of paid search, with 85% using Google for their paid campaigns, well ahead of yahoo at 44% and Microsoft at 30%.
The report also found huge growth in investment in social media which 65% of companies said they use as part of their marketing mix. Twitter was used for marketing by 49% of those surveyed, compared with just 3% a year ago.
A recent report from the European Interactive Advertising Assoc backs up these findings, showing that 70% of European advertisers intend to increase their online ad spend this year as budgets are shifted to online from traditional media, as a result fo the recession.
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