New Google Adwords Interface
So it's arrived, the new Adwords interface, in what seems like aeons in the making. My verdict - it's pretty good. Here are the main benefits I can see:1. The graphs visible on every screen, displaying CPC, CTR and related metrics. These graphs were previously only available on the "Account Snapshot" screen, and were only available for the account as a whole, not for individual elements like ad groups.
2. The process of making changes to your account has been greatly speeded up. If you want to change bids, add keywords or write a new ad, for example, you no longer have to wait for various screens to reload as you go through the process. Instead, the changes are made "in screen", with no re-loading required. This greatly speeds up the account mangement process, and is a pretty cool feature.
3. Another major change to the interface is the way Google now allows a "top-down" view of the whole account, in terms of viewing the top performing keyword, ads and ad groups in the account. Before, if you wanted to view and compare the top performing elements of a campaign across thw whole account, you had to go into each ad group individually. Now, you can have a snapshot of the whole account. This makes analysis and decision making in a "macro" view much easier.
Despite these positive changes, there does seem to be a few teething problems with the new system - it seems to be running quite slow at the moment, plus I've notices a few graphical glitches. However, I think that these will only be temporary issues, and will give the new interface the thumbs up.
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