Delia - How Not to Relaunch a Site
I've just come across this post about Delia Smith's site redesign - it's a great lesson in how not to undertake a site redesign.For instance, they've deleted all of the old forum's posts, people have lost old saved recipes, the site is selling links in direct violation of Google's guidelines, no redirects from old pages to new, and the page titles are a mess (why is the home page title just 'delia-online? Why the hypen? Why not a little more description?).
And the result - well it looks as if site traffic has halved since the relaunch!
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