Microsoft & Yahoo Announce Search Deal
A year since talks last broke down, Microsoft and Yahoo finally announced a deal in their attempts to take on Google.In short, Yahoo is giving up on search - all search via Yahoo going forward will be powered by Microsoft's Bing search engine. Paid search will also be driven by Microsoft, while Yahoo will still 'sell' paid search in it;s delaings with the larger client end of the market.
So what does this all mean for search? Well it gives Microsoft more market share in its quest to take on Google. As for Yahoo, the deal doesn't include its email or instant messaging, but there's really little else that's now left.
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