Using Social Media to Fight Big Brands
I loved yesterday's story about the United Airlines passenger whose guitar was broken by United's baggage handlers. United refused to offer him compensation so he posted a video on YouTube which attracted over 3.5 million views!Needless to say, United have now seen sense & paid $3k to a charity of the customer's choice, but at a huge cost to the airline's reputation. This SEOptimise puts the loss at $180m! Just doing a search on Google for 'United Airlines' and this video is at no. 5 with 4 references in all on the 1st page!
A great demonstration of how the Internet can empower people! And the guy has now secured a record contract!!
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