Confirmation: Google Does Not Use Meta Keywords In Its Ranking Algorithm
Matt Cutts recently posted on his blog a post about the irrelevance of the meta keywords tag with regards to the Google ranking algorithm. Due to massive spamming in the 90's, Google now disregards the keywords meta tag completely: "Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be." (Matt Cutts).This is conformation of a fact that many SEO's suspected for some time; its been pretty much common knowledge for years that the meta keywords tag is largely irrelevant. We've used it only intermittently on our sites over the past couple of years, and only for including a few misspellings. Now we know that even this limited use of the tag is now redundant.
On its Webmaster Blog Google did affirm that it still takes into account some other meta tags, such as the description tag: "...Google does support several other meta tags... For example, we do sometimes use the "description" meta tag as the text for our search results snippets...
Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking."
Other meta tags that Google reads and acts on include the "noindex", "nofollow" and "noodp" "robots" tags. These tags have the function of telling Google not to include the page in its index; telling Google to not pass PageRank through the page; and telling Google not to use the Open Directory Project description in the search results snippet.
Other meta tags that Google reads and acts on include the "noindex", "nofollow" and "noodp" "robots" tags. These tags have the function of telling Google not to include the page in its index; telling Google to not pass PageRank through the page; and telling Google not to use the Open Directory Project description in the search results snippet.
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