Derren Brown Predicts The Lottery
Derren Brown, magician, mind reader and master marketer, has captured the nation's attention with his stunt to predict the lottery. With seemingly no camera trickery, Brown managed to predict 6 numbers correctly on the midweek lottey draw. You can see the surge in popularity that this caused from looking at Google Trends (seen above).
The first spike you see is the lottery prediction, the second is the buzz surrounding Brown's next TV stunt - the attempt to stick TV viewers to their sofa's. Judging by the reaction to that show, it was pretty successful.
As is often the case with success these days, much of the buzz was generated by web activities; Brown has an active web site and blog that focuses on topics related to Brown's work. He also is on Twitter and Facebook regularly; the success of his latest stunts attest to the power of social media.
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