Internet Advertising Overtakes TV To Become Biggest Advertising Sector In The UK
The UK has become the first major economy where the amount spent on online adverts is greater than than the traditionally dominant TV sector. A record £1.75 billion was spent online in the first six months of the year, compared to £1.6 billion for TV.UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.
This milestone represents a landmark in the meteoric growth of internet advertising. To put its explosive growth in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online. MDs and marketers are realising in greater and greater numbers that online offers a better deal than TV; where TV is a very much "scattergun" approach, which is hard to quantify, search engine advertising allows you to monitor exactly where your advertising spend is going, and what you are getting for it. The capacity for accountability and measurement has made internet, and in particular search engine advertising, into the most attractive option for marketing departments, especially those where budgets are being squeezed by the recession.
We at SearchPath have years of experience in search engine advertising, and have a track record in delivering excellent returns for our customers. If you are thinking of following the trend toward online, why not give us a call on 01285 643496 and see how we can grow your business.
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